In today’s competitive digital landscape, businesses are constantly striving to optimize their advertising efforts to maximize returns on investment (ROI). One key metric that advertisers focus on is TACOS (Total Advertising Cost of Sales), which measures the efficiency of advertising spending relative to revenue generated. Lowering TACOS while improving ROI […]
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If you’re hiring for a role related to Walmart Advertising, consider asking questions that assess the candidate’s understanding of digital advertising, e-commerce, and their ability to contribute to successful advertising campaigns within the Walmart ecosystem. Here are some questions: These questions aim to evaluate the candidate’s expertise in digital advertising, […]
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Brand Term Targeting (BTT) is a digital advertising strategy where advertisers bid on specific branded keywords related to their own brand name or the brand names of their competitors. This strategy involves targeting keywords that include the brand name of a particular company or product. Here’s how Brand Term Targeting […]
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Improving the organic ranking of your product on Walmart’s online marketplace involves several strategies aimed at optimizing your product listings and enhancing visibility. Here are some steps you can take to improve your product’s organic ranking: Optimize Product Titles: Ensure your product titles are clear, descriptive, and contain relevant keywords […]
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Your website would lose out on a big chunk of prospects if it’s not optimized for mobile. As the number of smartphone users is growing by the day, no business can afford to ignore an opportunity that massive. A mobile-optimized website can be extremely lucrative for your business. As the […]
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Due to lack of right online marketing strategy, most of the business are not able to grow and that’s where the digital marketing expert’s advice is very useful to improve your online business visibility and engage the customer to convert your business. Consumer behavior however is witnessing a shift in […]
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That “content is king” is something we must have heard many times till now. Do you know what does it mean? It denotes that, it’s the content of your website or web pages that makes the whole different in SERPs or in search engine rankings. So, we can say, if […]
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Did you know that active users on Facebook now makes up more than 20% of the global population? Yes, it’s that mind-numbing a figure! The platform now has 1.60 million monthly active users (this data was taken at the start of 2016). You should also know that, Facebook alone generates […]
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Is SEO dead? Has it been replaced by a new discipline? Or is content marketing a perfect alternative for search engine optimization? These are invalid questions given that both SEO and content marketing are neither completely different to each other nor both are the same. Before moving forward, it’d make […]
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SEO is very subjective as there is no hard and fast rule of optimization. There are different ways to optimize a page, but the motive is going to be always same – Optimize the Page to make it more user friendly. There are several good resources available on the web […]
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