Dharmendra Tripathi - Digital Marketing & Optimization Expert

Dharmendra Tripathi

SUMMARY

Results-driven and accomplished professional with over 14 years of extensive experience, offering a wide-range of expertise in Digital Marketing and Optimization including Search Engine Optimization, Social Media Optimization, Reputation Management, PPC Management, Media Buying, Brand Building, Email Marketing and Web Analytics.

Successfully enhances organizational exposure and improves business performance. Mature and stable professional who excels during all challenges and conflicts.

KEY FEATURES

Proven track record for increasing site traffic and sales through Search Engine Marketing and Optimization
Excellent client services, ROI accountability, ethical SEO practices, and effective employee development
Excellent in Client Communication, Team Management, Project planning and execution.
Specialize in Internet Marketing Strategy Planning and Execution including Search Engine Optimization (SEO), Social Media Optimization (SMO), Online Reputation Management (ORM), Pay Per Click Management (PPC), Email Marketing, Viral Marketing, Media Buying etc.
Also a professional blogger (Have written several blogs related with digital marketing industry).

PROFESSIONAL EXPERIENCE & KEY RESPONSIBILITIES

Defining 360o Internet Marketing Strategy with understanding of target audience, user experience and overall marketing goals. Micro Blogging, Micro Site and External Blogs Design Creation and Promotions, which resulted in increasing overall quality traffic and user experience.
Coordinating with Marketing, Content Writing, Web Design and Development teams to understand marketing goals and preparing most effective strategy for improving the content quality, website design and features to achieve desired marketing goals.
Search Engine Optimization (SEO) strategy planning and implementation starting from the initial technical site analysis, competition analysis, keyword research, keywords URL mapping, Onpage Optimization, Content Optimization, Enhanced Social Features Implementation, Web Analytics Implementation and Offpage Optimization, Resulted high quality, relevant organic traffic.
Pay Per Click (PPC) campaigns management strategy planning and implementation including Account Setup, Keyword Research, Ad Copy (Video/Image, Rich text) optimization, Keywords Bid Optimization, Lending Page Optimization, A/B and Multivariate Testing etc, Resulted good quality inorganic (Paid, PPC) traffic.
Defining Social media marketing and optimization strategy including social profile management, content optimization and user engagement on social platforms, which helps in getting high quality referral traffic, good Average time spent and less bounce rate.
Online Reputation Management and Branding strategy planning and execution including business profile creation and management on social and review sites, display advertising on relevant blogs and sites, content syndication on forums and newsletter subscription.
Exploring new online resources for traffic generation and conversion enhancement including affiliate marketing, viral marketing, email marketing etc.
Client Communication and Management including interaction over chat, email and phone, daily work updates, weekly/monthly performance evaluation and reports creation.
Team Management including SEO, SMO, SEM, Content Writers, Internet Marketing Trainees etc.

Web Analytics

Have used several web analytics tools including:

Google Analytics, Google Webmaster, Google Adwards, Google Adsense, Adobe Omniture, Ahref, Clicktale, SEOMoz, Revvim, Spyfu, SEMrush, Brightedge and many more!

STRENGTHS

I believe in myself. I really like to be challenged in my job, and I just want to learn as much as I can in my position. At the end of the day I need to be able to look back on my day and feel good about the job that I’ve done. That’s why I always put my all into everything I do.

INTERESTS