Brand Term Targeting (BTT) is a digital advertising strategy where advertisers bid on specific branded keywords related to their own brand name or the brand names of their competitors. This strategy involves targeting keywords that include the brand name of a particular company or product. Here’s how Brand Term Targeting […]
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Your website would lose out on a big chunk of prospects if it’s not optimized for mobile. As the number of smartphone users is growing by the day, no business can afford to ignore an opportunity that massive. A mobile-optimized website can be extremely lucrative for your business. As the […]
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That “content is king” is something we must have heard many times till now. Do you know what does it mean? It denotes that, it’s the content of your website or web pages that makes the whole different in SERPs or in search engine rankings. So, we can say, if […]
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Is SEO dead? Has it been replaced by a new discipline? Or is content marketing a perfect alternative for search engine optimization? These are invalid questions given that both SEO and content marketing are neither completely different to each other nor both are the same. Before moving forward, it’d make […]
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SEO is very subjective as there is no hard and fast rule of optimization. There are different ways to optimize a page, but the motive is going to be always same – Optimize the Page to make it more user friendly. There are several good resources available on the web […]
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Technical SEO includes several critical factors those are important to take care for better performance and results. In this technical SEO blog post, I have tried to explain those factors which are very important but usually experienced SEO’s also fail to understand and optimize. SEM Expert India In-Depth Technical SEO […]
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There are several elements to consider while creating and designing a web page. Few of the elements to make your website SEO friendly are as following: Keyword Optimization Keyword Research Optimizing webpage for the wrong keywords will lead into target audience not finding you in the search engines which means […]
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We all understand the power of the Internet and recognize that it has the potential to expand your business to millions of audience. To maintain a stable flow of visitors is more challenging that one can think of. Generating traffic towards your website basically determines the longevity of the website […]
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Whatever may be your business, you need a web site for generating more sales & transactions. As per a study, 94% of people use search engines for finding out products & services they want to buy. Even if you are dealing with any traditional products or services offline, a web […]
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